It wasn't until I read over some old copy that I realized how far along I've come.

My copywriting used to be terrible and now it's passable. One day, it will be amazing.

I always thought that since I wasn't a writer, that I could never do anything creative because I lacked the skill to promote it.

My writing was never all that impressive no matter how hard I tried.

I sequestered myself to technology and applicable stuff. That's where I belong and will always remain, right?

It didn't have to be. And if this sounds familiar, it doesn't have to be for you either.

You stumbled on this site because you were looking for ideas to generate more income. To finally get that side hustle going.

You feel pinched by the stagnation of your job and you need a sign, just one quick win to know it's possible to earn more money.

I'm telling you now that coming up with a solution or offer and communicating the benefits of working with you will catapult you leaps and bounds over the next guy around you. Then you can make your first dollar online.

The goal for this post is to encourage you to practice your writing. No matter what your skillset is, no matter what you can offer people, your writing can help you reach people.

After all that's where the money is. Other people have what you need to live a better life.

When you first start writing, it will be terrible. In fact, I get people to this day that write to me to tell me my spelling and grammar is bad.

I'm able to make it work as I progress because I can help people.

Embarrassingly Green Copy

Here's an example of my first piece of copy for a beginner's Excel course I published a couple years ago. The goal was to either get enrollments to the beginner curriculum or give away some cool spreadsheets and a beginner's guide via email.

We might be a little crazy.

You see, we not only want to teach you Excel, but also give you applicable teachings beyond the spreadsheet in as little amount of time as possible.

Excel is a tool. A means to an end.

If you put too much emphasis on the tool itself, you could miss out on opportunities. These opportunities require proper presentation and positioning.

Hello and welcome to Excel for Busy People.

Learning Excel could potentially take a ton of time as it is. There are many courses out there that offer a complete A-to-Z experience that’s only 25 hours long (sarcasm rising).

Stack other value-added items like we’re talking about here and that means we have an Excel course that’s 50 hours long. Right?

Wrong.

We believe in having many courses on the subject separated by complexity and peppering real world advice to help you learn. This makes it even easier to get through the curriculum and keeps students more engaged.

Right now, we have the beginner curriculum developed. We’ll get more content rolling as we get feedback from you fantastic, beautiful people.

To see out beginner curriculum for Excel, sign up below to get our cheat sheet. We’ll send you some other free goodies and keep you updated with the site.

Thanks for stopping by.

Yikes. That was pretty bad.

Yes. I. Still. Write. In. Incomplete. Sentences.

But the thing that has changed the most is relating to people more.

When you look at that old copy, you don't feel excited about that beginner Excel course do you? I didn't think so.

Old Copy Breakdown

Here's commentary on the problems I see:

We might be a little crazy.

Who's we and why do I care if you're crazy?

You see, we not only want to teach you Excel, but also give you applicable teachings beyond the spreadsheet in as little amount of time as possible.

Ok, cool. This seems good but what are the “applicable teachings” and why do I care?

Excel is a tool. A means to an end.

If you put too much emphasis on the tool itself, you could miss out on opportunities. These opportunities require proper presentation and positioning.

I've never seen anyone love Excel so much that they lived an average life. What opportunities are available? Is this from the “applicable teachings?” Ah, “proper presentation and positioning,” this almost sounds like top performer stuff. Tell me more.

Hello and welcome to Excel for Busy People.

Awwwww, no examples of that top performer stuff? You're about to sell me something, aren't you?

Learning Excel could potentially take a ton of time as it is. There are many courses out there that offer a complete A-to-Z experience that’s only 25 hours long (sarcasm rising).

Stack other value-added items like we’re talking about here and that means we have an Excel course that’s 50 hours long. Right?

Wrong.

Bored. Yes, there is a ton of Excel information out there but how is your beginner Excel course going to help me? It seems like your trying to be edgy here instead of playfully sarcastic.

We believe in having many courses on the subject separated by complexity and peppering real world advice to help you learn. This makes it even easier to get through the curriculum and keeps students more engaged.

There's that “applicable teachings” bit making the rounds again. What does it MEAN? RAAAAAAWWRWRRR! Now your telling me I'll be more engaged? I don't want to be engaged. I want a smooth way to learn Excel and maybe even get a promotion because of my increase in value.

Right now, we have the beginner curriculum developed. We’ll get more content rolling as we get feedback from you fantastic, beautiful people.

Wait, so I'm looking at an incomplete course or is it a collection of courses? Why should I be interested? I don't want to beta test your content when I don't even know you.

To see out beginner curriculum for Excel, sign up below to get our cheat sheet. We’ll send you some other free goodies and keep you updated with the site.

Not a bad start. I get to see the curriculum by only committing my email address. What free goodies are you sending and why do I want to be updated with the site? Is anything done around here?

Thanks for stopping by.

This is a terrible way to close a pitch. This is something you say to your friends after a short visit because you haven't talked to them in a while. End your offerings with strength.

Conclusion

There we go. I was a little hard on myself but I think you get the point. This copy raised way more questions than curiosity.

You don't need to be an expert but now that you have read this, you need to get started. Practice your copywriting more and reap the benefits down the road.

The best way to practice besides writing letters in a journal is to research a product, create it, and then market it with your words.

It's scary but worth it.

Now get to it.

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